Disney Consumer Products or DCP Provide fantastic Disney products like Disney Toys, magazines, animation art, wears, Food, computer software, Health & Beauty and Stationery. Actually it is a business segment of the Walt Disney Company. At the same time Disney is the world’s largest publisher of children’s books and magazines. DisneyStore.com is the official shopping portal of Disney Company.
History of DCP started in 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children’s writing tablet. In 1932, Disney set the standard for character licensing within the industry. That was only the beginning and today Disney is the world’s largest licensor.
DCP has now six key franchises and their core strategy is to focus on them. They are:
• Disney Channel & Disney XD
• Disney Fairies
• Disney•Pixar’s Cars
• Disney•Pixar’s Toy Story
• Disney Princess
• Mickey Mouse
• Winnie the Pooh
Disney products are influenced by favorite animated characters from the very beginning to now, Snow White and the Seven Dwarfs, Mickey Mouse to recent film stars like Rapunzel from Tangled.
Not only by the animated characters, DCP is also inspired by live-action films. Recently Disney included the imaginative merchandising programs of the Pirates of the Caribbean franchise and Prince of Persia. Additionally, DCP included teen programs like Hannah Montana, High School Musical and also preschool program like Mickey Mouse Clubhouse influenced by Disney Channel, Disney’s television entertainment or Disney XD.
Sales of licensed Disney Princess, Disney Fairies franchise has created a new world for six-to-eight year-old girls.
ESPN joined DCP by adding sites in Torrance and Santa Ana, California. Many more stores throughout the U.S. were added then. Disney Licensing introduced a line of ESPN products sold through ESPN and even sports fans can shop online at ESPN.com. The Magazine of ESPN was debuted in 1998 and very quickly it became popular.
Disney Consumer Products of Walt Disney Company like Pooh blankets for babies, Tiaras for baby girls, books for preschool children, sports jackets for boys or digital music players for teenagers all gave a new life style band to them.